The data-mining application that identifies which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as____________ .
A)trend analysis
B)customer churn
C)consumer clustering
D)direct marketing

Question

Quizplus · Accepted Answer

The data-mining application used to identify which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as direct marketing. Direct marketing involves sending promotional messages to a targeted group of consumers. By using data mining techniques, marketers can better identify which consumers are most likely to respond to their offers and include them in their marketing campaigns. This helps to increase the response rate and maximize the return on investment (ROI) for the marketing campaign. Therefore, the correct answer is D) direct marketing.

The Data-Mining Application That Identifies Which Prospective Clients Should Be