Which concept of the diffusion of innovations theory helps us tailor innovation to the intended audience's values, norms, or situation?
A) Relative advantage
B) Compatibility
C) Complexity
D) Observability

Question

Quizplus · Accepted Answer

Compatibility helps us tailor innovation to the intended audience's values, norms, or situation. Compatibility is how consistent the innovation is with values, habits, experience, and needs of potential adopters.

Which Concept of the Diffusion of Innovations Theory Helps Us