The essential strategic planning steps for effective health communication, in correct order, are which of the following?
A) Analyze and segment the target audience, set communication objectives, review the background information, and develop a promotion plan.
B) Set communication objectives, develop a promotion plan, pretest the message, and conduct an outcome evaluation.
C) Develop a promotion plan, analyze the target audience, pretest the message, and conduct an outcome evaluation.
D) Review the background information, analyze the target audience, develop and pretest message concepts, and develop a promotion plan.

Question

Quizplus · Accepted Answer

The stages of the health communication process are: Review background information to define the problem, set communication objectives, analyze and segment target audiences, develop and pretest message concepts, select communication channels, select, create, and pretest messages and products, develop promotion plan/production, implement communication strategies and conduct process evaluation.

The Essential Strategic Planning Steps for Effective Health Communication, in Correct