A mechanism that identifies a firm's targeted customers and sets time frames and performance objectives for the business is called a mission statement.

Name: A mechanism that identifies a firm's targeted customers and sets time frames and performance objectives for the business is called a mission statement.
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Question

Quizplus · Accepted Answer

The mechanism described is actually a marketing plan, not a mission statement. A mission statement is a brief statement that communicates a business's core purpose and values.

A Mechanism That Identifies a Firm's Targeted Customers and Sets