A qualitative forecasting technique in which individuals familiar with specific market segments estimate the demands within these sectors that are then summed to get an overall forecast is called a:
A)market survey.
B)life cycle analogy.
C)panel consensus.
D)build-up method.

Question

Quizplus · Accepted Answer

The build-up method involves individuals estimating demand for specific segments, which are then aggregated to form an overall forecast.

A Qualitative Forecasting Technique in Which Individuals Familiar with Specific