Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who actually bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as something that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates:

Question

Quizplus · Accepted Answer

The company's decision to modify its marketing strategy based on actual sales data reflects an emergent strategy, which involves adapting and changing strategies in response to unexpected opportunities or challenges.

Beta Corp, a Gaming Software Company, Recently Launched a New Game