Max is V.P.of sales at Ski Warehouse,a chain of snow sports equipment outlets throughout the Rocky Mountain and northwest regions of the U.S.The company was built over time by purchasing successful independent sporting equipment retailers.Max now finds it difficult to evaluate some of his store locations because they report their sales figures on a quarterly basis rather than monthly as do the stores in the rest of the company.This difficulty is an example of which of the following information deficiencies?
A)Lost or bypassed data
B)User-fierce interfaces
C)Data silos
D)Non-standardized data

Question

Quizplus · Accepted Answer

The difficulty that Max is facing is due to non-standardized data. Since some stores report sales figures quarterly while others do it monthly, it becomes difficult for Max to compare and evaluate them accurately. This inconsistency in reporting sales data is an example of non-standardized data.

Max Is VPOf Sales at Ski Warehouse,a Chain of Snow Sports Equipment