To calculate CoCA for a PPC campaign,you divide the total budget of the campaign by the number of customers who clicked the backlink.

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CoCA (Cost of Customer Acquisition) is calculated by dividing the total cost of a campaign by the number of customers acquired. The number of customers who clicked the backlink is not necessarily the same as the number of customers acquired, so it cannot be used to calculate CoCA.

To Calculate CoCA for a PPC Campaign,you Divide the Total