Using Twitter to monitor public sentiment and influence public opinion have become critical skills for PR professionals working for business and nonprofit organizations.

Question

Quizplus · Accepted Answer

With the rise of social media, Twitter has become an important platform for PR professionals to monitor public sentiment and shape public opinion about their organizations. By using tools such as Twitter analytics and sentiment analysis, PR professionals can gather valuable insights about how their organization is perceived and use that information to develop effective communication strategies. They can also use Twitter to engage with their audience, build relationships, and stay up-to-date on emerging trends and topics in their industry.

Using Twitter to Monitor Public Sentiment and Influence Public Opinion