The ________ strategy takes into consideration the potential impact of social media,whereby customers interact with the brand on sites like Facebook or Twitter and share brand experiences with others in their social network.
A)Cross-channel
B)Multi-channel
C)Omni-channel
D)Retail channel

Question

Quizplus · Accepted Answer

The strategy that takes into consideration the potential impact of social media and customer interactions across multiple channels is known as an omnichannel strategy. Cross-channel and multi-channel strategies refer to managing customer interactions across multiple channels, but do not specifically address the impact of social media. Retail channel is too narrow of a term to encompass all the possible channels through which customers may interact with a brand.

The ________ Strategy Takes into Consideration the Potential Impact of Social