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The Ultimate Retail Strategy Is to Offer Consumers Multiple Brand-Based

Question 142

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The ultimate retail strategy is to offer consumers multiple brand-based "touchpoints" that leverage the strengths of each channel.Using a scenario of various touchpoints,describe what might happen after a company with an omni-channel strategy has sparked a customer's interest using mobile advertising.The scenario should end with a customer service rep in a call center.

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Scenario: a company with a truly ...

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