A formal business plan must be in place before the CRM project begins.The business plan should include an assessment of each of the following factors except ________.
A)clear and precise cost-benefit analysis and tangible benefits
B)expected intangible benefits
C)clear understanding of how to put an existing CRM on mobile devices
D)risk assessment of all of potential pitfalls related to people,processes,and technology

Question

Quizplus · Accepted Answer

The other factors listed (A, B, and D) are all important components of a formal business plan for a CRM project, but understanding how to put an existing CRM on mobile devices is a technical consideration that should be addressed separately from the business plan.

A Formal Business Plan Must Be in Place Before the CRM