The marketing strategy that a company adopts:
A) has little impact on the company's efficiency and cost structure.
B) aims at attaining superior efficiency of the company's operations.
C) should not take into account the impact the strategy has on the company's cost structure.
D) aims at automating much of the work in the production process.
E) refers to the position that the company takes with regard to a product's pricing and distribution.

Question

Quizplus · Accepted Answer

The marketing strategy of a company refers to the decisions and actions that the company takes in order to position its products in the market, which includes pricing and distribution. Option A, B, C, and D are not relevant to the marketing strategy.

The Marketing Strategy That a Company Adopts