Cool Looks, Inc. is a local fashion design company that actively solicits comments from its customers about the quality of its clothing and the kind of merchandise they want it to supply. Which of the following mechanisms for focusing on the customer is Cool Looks utilizing?
A) Managing materials
B) Improving response time
C) Demonstrating leadership
D) Shaping employee attitudes
E) Knowing customer needs

Question

Quizplus · Accepted Answer

Cool Looks, Inc. is utilizing the mechanism of knowing customer needs by actively soliciting comments from its customers about the quality of its clothing and the kind of merchandise they want it to supply.