A differentiation strategy is based on creating a product that customers perceive as being:
A) the same as other available products.
B) distinct from other available products.
C) the least costly product in the industry.
D) the most costly product in the industry.
E) cheaper, but inferior to the available products.

Question

Quizplus · Accepted Answer

A differentiation strategy is focused on creating a product that is perceived as distinct from other available products in the market, offering unique features or benefits that differentiate it from competitors. This differentiation can help the product stand out and command higher prices, while also creating greater customer loyalty and brand recognition.

A Differentiation Strategy Is Based on Creating a Product That