Delta Airlines used to advertise its high-quality air travel service by saying it flew "anywhere, anytime." What generic strategy is represented by this advertisement?
A) Broad low-cost
B) Broad differentiation
C) Vertical integration
D) Right-time marketing
E) Rapid growth

Question

Quizplus · Accepted Answer

Delta's advertising of flying "anywhere, anytime" represents a broad differentiation strategy, as they are emphasizing the high-quality travel experience they offer compared to other airlines.

Delta Airlines Used to Advertise Its High-Quality Air Travel Service