Franchisees essentially pursue independent strategies and do not use the business model of the franchisor.

Question

Quizplus · Accepted Answer

Franchisees are required to follow the business model and operational systems set by the franchisor in order to maintain consistency and brand integrity. While they may have some flexibility in their local marketing and customer service tactics, they cannot pursue completely independent strategies.

Franchisees Essentially Pursue Independent Strategies and Do Not Use the Business