Which of the following statements is true about customer categories in growing industries?
A) Laggards frequently adopt new products even when the benefits are not obvious.
B) Innovators are the customers who are the last ones to adopt a new product.
C) A typical late majority customer group is a behaviorally conservative set of customers.
D) Customers in the early majority generally do not understand the value of new technology.
E) Laggards form the leading wave or edge of the mass market.

Question

Quizplus · Accepted Answer

Late majority customers are typically behaviorally conservative and tend to adopt new products only after a majority of other customers have already tried and tested them. Innovators are the customers who are the first to adopt a new product, and laggards are the very last to adopt a new product. Customers in the early majority understand the value of new technology and are willing to adopt it as long as it has been proven to be beneficial.

Which of the Following Statements Is True About Customer Categories