Tom tends to be ignorant about technological advancements. He was reluctant to own a smartphone even when they were well established and familiar in the market. However, Thomas slowly got used to the idea of a smartphone when his job demanded him to be connected to the office network all the time. Thomas is most likely to fall under which of the following categories of customers?
A) Early majority
B) Late majority
C) Laggards
D) Early adopters
E) Innovators

Question

Quizplus · Accepted Answer

Thomas is most likely to fall under the category of "Laggards" because he was reluctant to adopt new technology (smartphones) until it became almost necessary for his job. Laggards are typically the last to adopt an innovation and often do so out of necessity rather than desire.

Tom Tends to Be Ignorant About Technological Advancements