Nutrimax Corp., a breakfast cereal company, has designed extensive and elaborate advertising campaigns for its existing products. The campaigns mainly focus on the features and benefits of the products that differentiate the cereals from the competition. The massive advertising and marketing initiatives are also intended to intimidate new entrants and rivals. Nutrimax Corp. is most likely to be using which of the following strategies?
A) Market penetration
B) Product development
C) Product proliferation
D) Market development
E) Capacity control

Question

Nutrimax Corp., a breakfast cereal company, has designed extensive and elaborate advertising campaigns for its existing products. The campaigns mainly focus on the features and benefits of the products that differentiate the cereals from the competition. The massive advertising and marketing initiatives are also intended to intimidate new entrants and rivals. Nutrimax Corp. is most likely to be using which of the following strategies? 
A) Market penetration
B) Product development
C) Product proliferation
D) Market development
E) Capacity control

Quizplus · Accepted Answer

Nutrimax Corp.'s focus on extensive and elaborate advertising campaigns for existing products that differentiate their cereals from the competition suggests a market penetration strategy. This strategy is focused on increasing market share through aggressive marketing and sales efforts targeting existing customers and competitors' customers.