An app development firm is working on a new product to identify and consolidate a smartphone user's favorite and most-used apps into one place on the phone. If the new product will be sold to existing customers, the firm is pursuing a strategy of:
A) product development.
B) market penetration.
C) product proliferation.
D) market signaling.
E) market development

Question

Quizplus · Accepted Answer

The firm is creating a new product for its existing customer base, which aligns with a product development strategy.

An App Development Firm Is Working on a New Product