If the party on whom demand for assurance of performance is made has an established reputation, a reaffirmation of the contract obligation and a statement that it will be performed may be sufficient to assure a reasonable person that it will be performed.

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If the party has an established reputation, a reaffirmation of the contract obligation and a statement that it will be performed may be sufficient to assure a reasonable person that it will be performed. This is because the party's reputation serves as a kind of assurance or guarantee that they will fulfill their obligations.

If the Party on Whom Demand for Assurance of Performance