An international strategy may not be viable in the long term, but companies that can pursue it need to shift toward a global standardization strategy to survive.

Question

Quizplus · Accepted Answer

An international strategy may not be sustainable in the long term due to market and cultural differences, but companies that are able to pursue it should shift towards global standardization to ensure survival. This allows companies to take advantage of economies of scale and reduce costs while maintaining consistency in their product offerings worldwide.

An International Strategy May Not Be Viable in the Long