Nutrimax, a sports foods manufacturer, has recently expanded its operations to different countries. The company has realized that customers in different countries have different tastes and preferences. So, the company customizes its products based on the country where it's selling. In this scenario, Nutrimax is most likely to be using _____ strategy.

Question

Quizplus · Accepted Answer

Nutrimax is customizing its products to meet the tastes and preferences of customers in different countries. This is a localization strategy, which involves adapting the company's products and services to fit the unique needs of local markets.

Nutrimax, a Sports Foods Manufacturer, Has Recently Expanded Its Operations