Which of the following ideas is a localization strategy is based on?
A) There is a convergence in the tastes of consumers in different nations of the world.
B) There are substantial economies of scale to be realized from centralizing global production.
C) Consumer tastes and preferences differ among national markets.
D) There are cost advantages associated with manufacturing a standard product for global consumption.
E) Competitive strategy should be centralized at the world head office.

Question

Quizplus · Accepted Answer

Localization strategy is based on the idea that consumer tastes and preferences differ among national markets. It involves adapting products and marketing strategies to local cultures and preferences, rather than offering standardized products across all markets.

Which of the Following Ideas Is a Localization Strategy Is