The Achilles heel of international strategy is that:
A) economies of scale cannot be achieved.
B) customization of products makes the company lose its credibility.
C) competitors inevitably emerge.
D) non-price differences among products hold little importance.
E) customer preferences eventually become identical.

Question

Quizplus · Accepted Answer

Competitors will inevitably emerge in any market, making it difficult for a company to maintain a sustainable competitive advantage over time. This is particularly true in international markets, where local competitors may have advantages such as lower costs or better understanding of local consumer preferences. Therefore, companies must constantly innovate and adapt their strategies to stay ahead of the competition.

The Achilles Heel of International Strategy Is That