For a strategic alliance, firms should seek partners that are:

Question

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When forming a strategic alliance, it is important for partners to be willing to share costs and risks of product development to create a mutually beneficial partnership. Option A may lead to conflicting interests and agendas, reducing trust between partners. Option B may result in one partner taking advantage of the other. Option D may lead to incompatible strategies and may create conflicts that are detrimental to the alliance. While option E is important for a potential partner to have similar capabilities, it is not as important as their willingness to share costs and risks.

For a Strategic Alliance, Firms Should Seek Partners That Are