If a company is to increase the probability of a new product's commercial success, the company must foster close links between:
A) marketing and sales.
B) engineering and advertising.
C) quality assurance and inventory management.
D) research and development (R&D) and marketing.
E) accounting and industrial engineering.

Question

Quizplus · Accepted Answer

In order for a new product to succeed commercially, it is important for R&D and marketing to work closely together. R&D can develop the product to meet customer needs, while marketing can help identify and understand those needs and develop a strategy to effectively reach and persuade potential customers. This collaboration helps ensure that the product is not only technologically sound, but also meets the needs of the target market and is effectively communicated to them.

If a Company Is to Increase the Probability of a New