Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other. Perlman counted the number of times a gender reference appeared in each book. Perlman was doing
A) latent content coding.
B) manifest content coding.
C) quota sampling.
D) qualitative research.

Question

Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other. Perlman counted the number of times a gender reference appeared in each book. Perlman was doing​
A) ​latent content coding.
B) manifest content coding.​
C) quota sampling.​
D) qualitative research.​

Quizplus · Accepted Answer

Perlman's method of counting the number of times a gender reference appeared in each book is an example of manifest content coding. Manifest content coding is a type of coding in which the researcher examines and codes the visible, or manifest, content within the data. In this case, the visible content is the number of times a gender reference appears, which is observable and countable.

Professor Perlman Was Interested in Comparing Two Textbooks to Determine