Market research enables P/OM to determine the kinds of connections that link _____ in the customer's mind.

Question

Quizplus · Accepted Answer

Market research can help P/OM understand the customer's perception of the relationship between quality and price. This can help in developing pricing strategies, product positioning and branding. The other choices, price and elasticity of demand and quality and elasticity of demand, are also important factors in market research but do not directly address the link between quality and price in the customer's mind.

Market Research Enables P/OM to Determine the Kinds of Connections