Marketing models for predicting sales (lacking a contract) deal with levels of uncertainty that make forecasts of _____ difficult,but not irrational.
A)demand volumes
B)market shares
C)revenues
D)all of the above

Question

Quizplus · Accepted Answer

Marketing models for predicting sales without a contract deal with various factors such as demand volumes, market shares, and revenues that are uncertain in nature. However, with the help of appropriate data analysis and statistical techniques, it is possible to make rational predictions about these factors. Therefore, all of the given choices - demand volumes, market shares, and revenues - are difficult to predict but can be forecasted using marketing models.

Marketing Models for Predicting Sales (Lacking a Contract) Deal with Levels