_____ is defined as a stream of revenue spent by each loyal customer over the lifetime of his/her relationship with a store (or brand).
A)CAD
B)LTV
C)STEP
D)ISO

Question

Quizplus · Accepted Answer

LTV (Lifetime Value) is a marketing metric that represents the amount of money a customer will spend on a product or service throughout their lifetime as a customer. It is often used to determine the ROI (Return on Investment) of customer acquisition and retention strategies.

_____ Is Defined as a Stream of Revenue Spent by Each