Benchmarked companies do not have to be in the same industry,at least for certain processes.For example,Lands' End has been benchmarked by computer companies that are trying to become effective with
A)location strategies.
B)mail order.
C)marketing.
D)accounting.

Question

Quizplus · Accepted Answer

Lands' End is a mail order company, so computer companies trying to improve their mail order process may benchmark Lands' End. They would not benchmark Lands' End for location strategies, marketing, or accounting.

Benchmarked Companies Do Not Have to Be in the Same