Customers prefer to choose products that maximize value where value is a function of
A)quality worthiness.
B)customer satisfaction.
C)total price paid.
D)both a and c

Question

Quizplus · Accepted Answer

Customers consider both quality worthiness and price paid when choosing products. They want to ensure that they are getting the most value for their money. Additionally, customer satisfaction also plays a role in their decision-making process as they want to ensure that the product meets their needs and expectations. Therefore, the best choice would be option D, which includes both quality worthiness (option A) and total price paid (option C).

Customers Prefer to Choose Products That Maximize Value Where Value