To determine the effectiveness of a new advertisement which is shown to one customer group and not another,followed by observation of the purchase behavior of both groups is determined by the use of:
A)odds.
B)marginal probabilities.
C)overinvolvement ratios.
D)tree diagrams.

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The Answer of To determine the effectiveness of a new advertisement which is shown to one customer group and not another,followed by observation of the purchase behavior of both groups is determined by the use of:
A)odds.
B)marginal probabilities.
C)overinvolvement ratios.
D)tree diagrams.

To Determine the Effectiveness of a New Advertisement Which Is