American Express competes around the world by offering a customized product while simultaneously selling at the lowest possible price.The company is using a ________ strategy.

Question

Quizplus · Accepted Answer

A transnational strategy involves a company that operates in multiple countries and seeks to achieve global integration while also remaining locally responsive. American Express's strategy of offering customized products while selling at the lowest possible price indicates a global integration approach, while their ability to adapt to local markets through customization demonstrates being locally responsive. This aligns with a transnational strategy, making it the best choice for this scenario.

American Express Competes Around the World by Offering a Customized