If a restaurant chain sells the use of its brand name to a Singaporean investor in exchange for a fee and a percentage of sales,the restaurant is entering a foreign market through exporting.

Question

Quizplus · Accepted Answer

This is not an example of exporting, but rather of franchising or licensing. Exporting involves the physical transportation of goods or products across international borders, whereas franchising or licensing involves allowing another company or individual to use a company's name, brand, or intellectual property in a foreign market.

If a Restaurant Chain Sells the Use of Its Brand