In determining the value of an existing business,one of the potential sources of value is the current owner's goodwill.In this case,goodwill refers to ________.

Question

Quizplus · Accepted Answer

Goodwill refers to intangible assets such as customer loyalty, reputation, and brand recognition that contribute to the value of a business. The other options may also contribute to the value of a business but do not specifically refer to goodwill.

In Determining the Value of an Existing Business,one of the Potential