Hilde's company wants to develop an understanding of the demographics of people purchasing its new product.The company wants to target its marketing at this demographic of people.The marketing department has used a database management system to identify the characteristics of buyers.Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?
A) data warehousing
B) data brainstorming
C) data consolidation
D) data mining
E) data marting

Question

Quizplus · Accepted Answer

Data mining is a process of extracting useful information from large datasets. In this case, the marketing department can use data mining to analyze the characteristics of buyers and identify the appropriate demographic group to target their marketing efforts. Data warehousing, data brainstorming, data consolidation, and data marting are all related to managing and organizing data, but do not involve the analysis of data to identify specific demographic groups.

Hilde's Company Wants to Develop an Understanding of the Demographics