Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies.Since its potential customers are very narrowly defined,it must undertake ________ to focus its marketing efforts.
A) niche marketing
B) situational analysis
C) careful analysis of statistics
D) a search for the appropriate distribution channel
E) environmental scanning

Question

Quizplus · Accepted Answer

Niche marketing involves targeting a very specific and narrow market segment. In this case, Galaxy Lighting's customers are hotels looking for chandeliers for their lobby. By focusing their marketing efforts on this specific niche, they can more effectively reach and appeal to potential customers.

Galaxy Lighting Is a New Company Creating Chandeliers Specifically to Be