Marketing departments can do little to promote the intangible benefits derived from the consumption of a product,such as the brand.Instead they are promoting the tangible goods,services,or ideas available for purchase in a market.

Question

Quizplus · Accepted Answer

Marketing departments often focus on promoting both tangible and intangible benefits of a product, including brand reputation, customer experience, and emotional satisfaction, to differentiate their offerings and create a stronger connection with consumers.

Marketing Departments Can Do Little to Promote the Intangible Benefits