In business-to-business (B2B)market purchases,purchasing agents often weigh the benefits and the costs in a more systematic fashion than buyers in consumer markets; therefore,sellers don't have to pitch their products at as sophisticated a level as is used in competitive consumer markets.

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In B2B markets, purchasing decisions are often based on detailed and sophisticated analyses of cost, benefits, and return on investment, requiring sellers to provide highly detailed and technical information about their products or services, often at a more sophisticated level than in consumer markets.

In Business-To-Business (B2B)market Purchases,purchasing Agents Often Weigh the Benefits and the Costs