A fast food manufacturer estimating a new food item's production costs,selling price,and sales volume is an example of ________.
A) idea screening
B) product development and concept testing
C) product analysis
D) commercialization
E) market testing

Question

Quizplus · Accepted Answer

The process described in the scenario involves analyzing the production costs, selling price, and expected sales volume of a new food item. This falls under the category of product analysis, which is a crucial step in the overall product development process. Idea screening, product development and concept testing, market testing, and commercialization are all important stages in the process, but they come either before or after the product analysis stage.

A Fast Food Manufacturer Estimating a New Food Item's Production