Jack is the leader of a team in charge of developing a new promotion for a sports drink.Which of the following represents the first step Jack and his team will MOST LIKELY take?
A) design the marketing message
B) implement the promotional campaign
C) evaluate and adjust the marketing efforts
D) identify the target market
E) determine the marketing objectives

Question

Quizplus · Accepted Answer

Before designing a marketing message or implementing a promotional campaign, the team needs to identify the target market that they will be promoting the sports drink to. This will help them tailor their message and campaign to appeal to the specific needs and wants of that group.

Jack Is the Leader of a Team in Charge of Developing