Antonio owns a small menswear store located in downtown Winnipeg. He decides to have a "$10 Off Sale" on every item in his store. When he totals his sales results for the week, he finds that there was the greatest response to items under $50, and the least response to items over $50. This is a demonstration of:

Question

Quizplus · Accepted Answer

Weber's law explains this phenomenon, as it relates to the perception of changes in stimuli. In this case, a $10 discount is perceived as more significant for cheaper items (under $50) than for more expensive items (over $50), leading to a greater response for the cheaper items.

Antonio Owns a Small Menswear Store Located in Downtown Winnipeg