In an example of ________,Volkswagen set up a series of outdoor marketing experiences where they put the "Fun Theory" to the test. This is basically the notion that if you make it fun,people will do it. In one example,VW installed musical keyboard bars as stairs in a subway station. This is an example of:
A) sensory marketing.
B) stealth marketing.
C) guerilla marketing.
D) viral marketing.

Question

Quizplus · Accepted Answer

This marketing campaign involves unconventional, unexpected and budget-friendly tactics to create a buzz and engage with the target audience in a memorable way. The installation of musical keyboard stairs in a subway is a classic example of guerilla marketing.

In an Example of ________,Volkswagen Set Up a Series of Outdoor