When Toyota developed the Prius,it focused on offering customers all of the positive benefits of their current models such as reliability and a good price,but it also was able to reduce consumer concerns about a car's negative impact on the environment. In other words,the marketing managers were able to resolve a/an ________ conflict.
A) approach-approach
B) approach-avoidance
C) avoidance-avoidance
D) hedonic-utilitarian

Question

Quizplus · Accepted Answer

The marketing managers were able to resolve an approach-avoidance conflict by offering the positive benefits of the current models while also reducing consumer concerns about the car's negative impact on the environment. Consumers were attracted to the benefits of the Prius, but may have avoided purchasing it due to concerns about the environment, and the marketing team resolved this conflict.

When Toyota Developed the Prius,it Focused on Offering Customers All