Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity, a need termed:
A) the need for self-actualization.
B) the need for advancement.
C) the need for uniqueness.
D) the need for leadership.

Question

Quizplus · Accepted Answer

The advertising theme "as individual as you are" directly appeals to the consumer's desire to be seen as unique or to assert their individual identity, which is best described by the need for uniqueness.

Cachet Perfume Has Used the Advertising Copy Theme of "As