Luanne drove into work and went through the drive-thru of her local coffee shop for a "double-double," like she does every single weekday. What level of involvement does this describe?
A) flow state
B) inertia
C) high
D) affective

Question

Quizplus · Accepted Answer

Luanne's behavior indicates a routine or habitual purchase, which is characterized by low involvement and is best described as inertia. This means she likely makes this decision out of habit without much thought or emotional investment.

Luanne Drove into Work and Went Through the Drive-Thru of Her