Ray was starting to feel hungry. He checked the clock and it was almost time for his lunch break. Just then he received a text form his favourite deli letting him know of the daily special. This is an example of:
A) simulated involvement.
B) message-response involvement.
C) product involvement.
D) purchase situation involvement.

Question

Quizplus · Accepted Answer

The text from the deli directly prompts Ray to think about buying the daily special, creating a situation where the message (the text) leads to a potential response (considering or making a purchase), which is an example of message-response involvement.

Ray Was Starting to Feel Hungry